Greatest Human Discovery (Essay) - 275 Words

Greatest Human Discovery (Essay Sample) Content: The Greatest Scientific Discovery by Mankind: FireStephen M. KalekyeAbstractFor decades, fire has played various life-changing roles. Despite this, may still donà ¢Ã¢â€š ¬t clearly understand what fire is. Ideally, this confusion has been brought about by the use of the term "fire" in other fields such as military. In the context of this report, the term has been defined from a Chemical perspective where it is a chemical combustion process of materials through rapid oxidation releasing heat and light among other products. The visible part of fire is called a flame. Fire starts when a flammable material is exposed to its ambient temperature in the presence of an oxidizer. Today, fire can be considered the greatest scientific discovery because of its modern day uses.Key words: fire, combustion, oxidizer, flammableThe Greatest Scientific Discovery by Mankind: FireThroughout the history of modern day scientific discoveries, the most significant is fire. This is so becaus e of its transformative nature and the impact it has had on humanity. Its significance today has been defined by the numerous uses fire has ranging from its use in cooking, heating, burning among other.Historical discovery of fireThe history of fire dates to about 1.9 million years ago. This was evidenced by the presence of cooked food that dates to around that time. Despite this early discovery, fire became widespread around 100 years ago. The history of this great phenomenon argues that fire was first discovered and used in Africa where the early man rubbed special pieces of indigenous wood to produce fire. "Without fire, life today would almost be impossible. All this dates from African descent" (Shelsmith, 2001, p. 15).Evolution and use of fireOver time, the fire usage advanced from the initial body warming during cold spells to cooking and other modern uses. Today, almost every main industrial process relies on a fire-related process. This being indicative of both the role and evolution of the fire to-date, there is still a greater room for the innovative use of the fire. Other than being used on industrial processes, vehicles and machines rely on combustion of fuel to release energy used in running them. This means that almost every step of our lives today needs fire. An American researcher, Lucien X. Polastron (2007) wrote the following:Fire is a great servant and a good master who has been around for long enough. As a master, it commands all you need; food, transport, machines and more to be better for you. As a servant, its all that has made it be around for our use. (p. 6)Fire is additionally used in lighting up and cooking in the large cities. This has been the main day-to-day use of fire to which most humans can identify with. This use of fire clearly ...

Why Plagiarism Is Important For Academic Integrity

What is the Role of Plagiarism in regards to Academic Integrity? Plagiarism, â€Å"the act of using another person s words or ideas without giving credit to that person: the act of plagiarizing something† (Merriam-Webster, 2017), is said to be reaching epidemic proportions (Park,2003). Throughout history, plagiarism has been an issue, however, the severity and the implications where not fully understood until the development of the printing press in the 17th century. Now in the age of information sharing, society has an obligation to consider where changing 21st century values fit within academic writing and whether there are any implications for standards regarding plagiarism. Plagiarism is a serious form of cheating as it essentially defines†¦show more content†¦Educators and students alike see the internet as a valuable source of information where they can present their findings and gain exposure and recognition. However, students see this presentation of work on a public forum as the author giving permission for their work to b e used to further the readers understanding of the issue and a basis for further research. As such, students and young researchers do not feel the need to reference the original author that their ideas have developed from. As a consequence of the current situation, experienced researchers and educators believe that the increasing incidences of plagiarism are violating their rights to their own ideas and are undermining the established values regarding academic integrity. Unfortunately, to the dismay of some educators, a 36-year study performed by Inglehart (2008) proposes that these values are not likely to change but rather become more prominent. Rather than follow along a path of values that drive educators to strive for recognition and success, younger generations, in particular those from western cultures, already believe that they have the necessary tools to achieve success, therefore preferring to aim for self-expression and self-understanding. These values do not require memb ers of the younger generation to feel the need to express recognition for a piece of work as they believe in a sense of community and to use this knowledge to obtain a greater understanding of theShow MoreRelatedWhy Academic Integrity Is Important For The Classroom Of Today s Society1343 Words   |  6 PagesAcademic Integrity is a value that many students, from high school to college, do not take serious; however, it should be taken more serious by these future scholars. Academics are a very important part of today society. Next we have Integrity, an aspect that I believe our society should value more. With the changing times and technology becoming more sophisticated, students are finding it easier and easier to cheat on homework and other important assignments and in most cases they get away withRead MoreAction Plan and Annotated Bibliography on Maintaining Academic Honesty1390 Words   |  6 PagesAction plan: maintaining academic honesty Academic dishonesty is a serious issue for anyone regardless of the discipline they are pursuing or the contextual factors. It undermines the quality of the end product such as the services that the person engaging in academic dishonesty will provide in the future. It also beats the purpose of going through academic institutions that provide facilities and facilitators in the education process. Academic dishonesty is, therefore, wrong in all forms and isRead MorePlagiarism And Academic Integrity : Plagiarism1305 Words   |  6 PagesPlagiarism is a topic that is consistently brought up in many areas of education.1 In every syllabus presented to students, there is a section that refers to plagiarism and academic integrity. Plagiarism can be defined as â€Å"the act or instance of stealing or passing off ideas or words of another as one’s own.†2 Despite this being an important piece of information; students may overlook this material and still plagiarize. In a study from the University of Toronto, 90% of senior pharmacy students admittedRead MoreThe Silent Harm of Plagiarism Essay1009 Words   |  5 Pagesmind when we think about plagiarism, many people may think of theft or the act of stealing intellectual property. According to Webster-Merriams’ dictionary, plagiarism is â€Å"the act stealing and passing off (the ideas and words of others) as one’s own† (Webster-Merriam). Webster seems to have left a little something out. Plagiarism is not just the act of stealing one’s work. It is also the result of ethical deterioration of academic integrity. In the discussion of plagiarism, a controversial issue isRead MorePlagiarism and the Deterioration of Ethical Values Essay1007 Words   |  5 PagesWhat comes to ones mind when we think about plagiarism, according to Webster-Merriams’ dictionary plagiarism is â€Å"the act stealing and passing off (the ideas and words of others) as ones own† (Webster-Merriam). Webster seems to have left a little something out, plagiarism is not just the act of stealing ones work, it is also the result of ethical deterioration of academic integrity. In discussion of plagiarism, a controversial issue is whether plagiarism is taken serious enough and what the severityRead MoreAvoiding Plagarism, An Introduction793 Words   |  3 PagesAvoiding Plagiarism Introduction Plagiarism is using information that is obtained from another source without giving credit to that source. This can mean using the exact words of another writer, or it can mean taking the ideas of another writer and putting them into your own words. This is known as paraphrasing. In both situations, students should make sure they indicate the name of the writer and the location of the article they found it in. If students do not include this information, it isRead MorePlagiarism: a Social Problem1696 Words   |  7 PagesPLAGIARISM: A SOCIAL PROBLEM Its four in the morning, and youre just one page into a 15-page term paper thats due at ten, and the professor isnt giving extensions. A few years ago, that would have been it: You would have passed in the paper late, if at all, and dealt with the consequences. But this is 2007, and so, in your most desperate hour, you try a desperate ploy. You log on to the internetÂ… enter term papers into the search engine, and find your way to www.al-termpaper.com. There, youRead MoreAcademic Integrity : Types Of Academic Dishonesty And Prevention Methods1743 Words   |  7 Pages Academic Integrity: Types of academic dishonesty and prevention methods Chetan Muppaneni Webster University Academic Integrity: Types of academic dishonesty and prevention methods Abstract This paper discusses the different types of academic dishonesty and the prevention measures that are taken to maintain academic integrity. The need of following the codes/rules of the institutions and to promote the academic integrity is mainly on the students and the faculty. The paper discussesRead MorePlagiarism : An Ethical Issue1161 Words   |  5 Pages(â€Å"What Is Plagiarism?). When one plagiarizes, they use someone else’s work and present it as their own (â€Å"What Is Plagiarism?†). It’s a very serious offense and plagiarizing can result in serious academic offenses. Plagiarizing is easy to prevent if you familiarize yourself with how to cite properly. Plagiarizing is a very ethical issue for the fact that your copying someone’s work and not giving them the credit for it. According to Krishnamoorthy, copyrightmatters.in website explains: Plagiarism is primarilyRead MoreThe Effects Of Plagiarism1143 Words   |  5 PagesPlagiarism hinders intellectual advancement. The problems of plagiarism have been discussed for hundreds of years. With technologies, plagiarism becomes a fairly common practice in recent years. Plagiarism is actually recognized as a dishonest act from the 18th century when the original literature takes on more value within society. Readers want to read new creations of ideas and words from writers instead of seeing them polish the writings that have already been emitted. Writers are able at this

The Crucible By Arthur Miller - 1506 Words

Superstition is an irrational fear in which a person fears the unknown. Many times, superstition revolves around a religious belief and is not based on reason or knowledge. Superstition can sometimes involve fear, causing people to use fear to their advantage in order to achieve their goal. Their goal may vary from holding a grudge to obtaining revenge on someone that betrayed them. Arthur Miller displayed how a young girl named Abigail Williams used superstition and mass hysteria to her advantage in the book, â€Å"The Crucible†. Miller presents Abigail Williams as the most despicable character in the story. She is characterized as both cunning and manipulative. Abigail is driven by lust for power, jealousy, and cravings for attention. She is a character that cannot suppress her own desires and acts based on what she thinks is beneficial for herself. The author uses her to portray the typical weaknesses that humans face in their everyday lives. The story takes place in the early 1960s. The location is Salem, Massachusetts. This setting allows the reader to visualize how the social ladder was like during this time period in a puritan society. Many people were extremely religious. At the top of the social ladder were typically the wealthy and those that were considered to be the â€Å"closest to God†. Abigail Williams was at the bottom of the social ladder; she was a servant. When she was given the chance to appear on trial as the person with the closest connection to God, AbigailShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustra ting the flaws of the court system in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtain s of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

Personal Management Web Based Recruitment

Question: Describe about the Personal Management for Web Based Recruitment. Answer: Introduction A company, based on its requirement, plans for the suitable number and competencies of manpower to match its current and future needs. Effective selection and placement of the work force not just contributes to the accomplishment of business objectives but also provides considerable potential for future growth. Hence developing and retaining a competent workforce is a central function of the HR department. The present report revolves around Singapore Airlines and its Marketing department where there is an urgent need of Brand Manager. The ensuing paragraphs present an overview of the job analysis, job design and recruitment strategies for the vacant position. Singapore Airlines: An Overview Singapore Airlines is the flagship airline of Singapore. It is considered as the national icon and symbol of Singapore. It was founded in the year 1947 as Malayan Airways and was later on named as the Malaysia-Singapore Airline (MSA). However, with the cessation of MSAs operations, due to diverging growth plans of Singapore and Malaysia, resulted in the formation of the now Singapore Airlines. The company is ranked among the top fifteen airlines in the world in respect of revenue passenger kilometers and stands 10th in terms of global passengers carried. On December 15th, 2010, it was proclaimed the second largest carrier in the world by the International Air Transport Association in terms of market capitalization which was 14bn American dollars (Levine, 2012). With a fleet size of 107, Singapore Airlines continues to grow in size and scale. Undeniably, holding a strong brand image is hence imperative for the company to ensure the consistent success of its brand. Therefore, a brand manager is very important for Singapore Airlines to make certain that its brand represents the correct image and is not diluted or compromised across the market it operates in. The organization takes its branding very seriously and there are exacting brand deadlines (MartinRoll, 2014). The marketing department has recently notified the HR department about the imminent vacancy for the position of Brand Manager. Job Analysis of the Position Job Description Main purpose of the Job: To make sure Singapore Airlines brand, uniqueness and culture are visibly understood, communicated, articulated and consistent across all functions, employees, and external stakeholders through promotion campaigns and brand management. To develop the profitability and image of the brand Singapore Airlines in the global marketplace, in accordance with local and international objectives, through budgeting, planning and executing the appropriate marketing activities, under the direction of Group Marketing Manager. Scope of the Job: To build the Singapore Airlines brand strategy To build and implement an integrated marketing communication plan to support the comprehensive brand strategy To endorse and entrench the Singapore Airlines brand worldwide to augment our essence and culture. Decision Making Authority: Make sound decisions pertaining to marketing aspects of the brand both externally and internally and plan promotional activities. Key duties and responsibilities: To build Singapore Airlines brand strategy Build a strategy that will create a powerful brand which is suitable for purpose and will support the companys objectives Devise and execute a brand research, tracking activities that will examine the brand and develop an understanding of brand perception Making informed choices on brand development, promote new brand campaigns, ensure the brand culture and values are accurately reflected. Liaising with compliance and legal officials, to make sure the brand collateral is registered for IP and trademark rights where required. To build and implement an integrated marketing communication plan to support the comprehensive brand strategy Developing and executing an integrated marketing communication plan for the brand that supports the brand strategy on the whole Examine supporter and consumer reactions to the brand through market research and making sure this is fed to the brand communication planning. Supervise the generation of marketing products through myriad channels such as social media, TV, print ads, press releases, PR, etc. To endorse and entrench the brand worldwide to augment our essence and culture - Working across the group to develop awareness and understanding of the brand, making sure it is portrayed appropriately and accurately and communicated consistently Employ all required channels for ensuring the employees comprehend their roles in promoting and manifesting the brand such that Singapore Airlines breathes the brand Creating and communicating powerful brand messages fostered through internal storytelling, media stories and award success. Job Specification Important Knowledge and Skills Sound practical knowledge of marketing principles, especially to fuel the creation and promotion of brands Strong analytical skills of market trends, market research, and brands Robust knowledge of various media channels for different types of target segments Numerate and capable of managing budgets and analyzing financial data Provable efficiency at negotiating, networking, diplomacy, influencing and presentation skills Provable competency at motivating self and team and secure involvement and cooperation of important external and internal stakeholders Brilliant written and oral communications skills Proficient with working on MS Office Job Design Job design typically is the apportionment of specific tasks to groups and individuals. Allocation of tasks and jobs implies outlining the method, contents, and relationships of tasks to meet organizational and technical requirements, together with the personal needs of the employees. The main inputs of a powerful job design include a task, the motivation to do it, efficiency, health safety, mental capacity and a compensation system (Armstrong, 2010). Figure 1: Job Design Fundamentals (Source: Armstrong, 2010) For the position of Branding Manager in Singapore Airlines, the following job design has been developed: Task A task is a piece of allotted work expected to be performed by the job holder within a specific period of time. In the present case the task of the Branding Manager would involve planning and implementing present as well as future operational marketing plans as per the consented guidelines and budgets from both the marketing and the finance department (Bohlander and Snell, 2010). The job holder will work closely with the senior brand manager, his team, the sales department and the finance department. The sales department will keep him informed about the regions where sales are high and regions which demand more efforts in terms of marketing and branding. The finance department will inform about the budget set out for branding activities. The job would require working for 8 hours per day per week for 5 days in a week. This is an ongoing job and will be located in Singapore Airlines head office. Motivation The job has been designed in such a way that the employee feels passionate, motivated, excited and compelled to do it (Landy and Conte, 2010). Milestones have been established for every branding project and on the accomplishment of those milestones, monetary rewards as well as recognition are conferred. Apart from these project based incentives, a competent job holder will be given timely raises, bonuses and job security. Efficiency Efficiency in the job will be achieved through proper resource allocation and the job holder will be provided with adequate resources such as money, physical resources, human resources and time to complete the branding projects efficiently (Durai and Pravin, 2010). Health Safety The job of Branding Manager has not been designed in a way that would hamper the health or safety of the employee. The job holder would not be required to work for long hours and if any overtime is required then he/she would be compensated appropriately (Armstrong, 2010). The work environment, lighting, heating, seating conditions are all suitable. Mental Capacity The position of Branding Manager is designed keeping in mind the mental capacity and ability required for such job. The duties and responsibilities are such that are relevant to a person working on this position. Recruitment Strategies Several companies choose to fill the vacant positions from within. This involves promoting a deserving employee to a higher post or carrying out job rotations. However, in the case of Singapore Airlines, the vacancy of Branding Manager will be filled through external recruitment. There are several strategies for external recruitment enumerated below: Advertising This is one of the most common methods of recruitment. It involves posting advertisements in the specialized section of newspapers. A clearly worded and well thought out advertisement enables the interested applicants to screen themselves out thereby only targeting the required candidates (OMeara, 2013). Recruitment Agencies - There are several HR consultant agencies offering recruitment services these days. These agencies usually have specialization in a particular domain of expertise. For instance, some specialize in blue collar jobs while some specialize in white collar jobs. They generally have a rich supply of candidates in their books (Taylor, 2010). Networking This may offer an immensely useful source of information about potential candidates and this is particularly advantageous if the HR personnel have an extensive network of contacts. Contacts may encompass unions, associations, suppliers, friends, clubs or even academic and business acquaintances (Gardner, 2005). The Internet Online recruitment entails both applicants or employers or both going on the internet for seeking an employment relationship. The turnaround time for a reaction to a job posted on the internet can as minimum as 15 minutes from the actual posting (Allen, Mahto and Otondo, 2007). The internet is comparatively cheaper and provides extensive coverage as well as instant continuous access. However, its main drawback is problems in attracting the correct candidate because of the huge data available on the Internet (Headworth, 2015). For hiring the Branding Manager, the recruitment strategy of employment agencies will be utilized. The company will register with one of the premium agencies in Singapore. This agency will be asked to do the preliminary hiring for the company. It will then advertise the position through a clearly articulated message, sort through all the applications and then provide the HR department with a shortlist of suitable candidates (as per the person specification and job description) who are ready to be interviewed (Breaugh, 2009). An agency that specializes in hiring white collar professionals will be contacted for the said purpose. In return the agency will be paid a fee on the successful placement of the candidate. The terms of the fees will be decided and roughly it may equate to 5-15% of the yearly starting salary of the placed candidate. Though this is a bit expensive means to hire, but it saves a lot of resources and time. Moreover, reputable agencies give assurance, like, if the new recruit leaves before completing a pre-determined tenure, which in the case of Singapore Airlines is 12 months, the employment agency will hire a new candidate for free or will give back the initial fee (Taylor, 2010). Conclusion Hence, it can be concluded that job analysis and job design will help in streamlining the human efforts in Singapore Airlines search for a Branding Manager and will ensure the attainment of best possible output. Both job design and analysis are critical components of strategic solution, as they define how the work force will be used in the company. The ultimate objective of both these functions is to augment organizational performance. Through a sound job analysis, the HR manager at Singapore Airlines will be able to outline specific responsibilities, tasks and skills that the new recruit need to perform and possess respectively to maximize their contribution to their employers success (Landy and Conte, 2010). Job analysis assists with measuring whether the individual goals and performances are consistent with the companys objectives or not. These functions help in determining the evaluation criteria, performance standards as well as individual output. This eventually adds value to t he company because employees perform as per the standards set as their performance appraisals are based on achieving at par levels. Job analysis also determines the type of worker required to do a specific task like in the present case the Branding Manager. Recruitment of the correct person eventually adds value to the company in form of distinctive human capital (Armstrong, 2010). Selecting the most optimal recruitment strategy is highly critical for any organization because the hiring and selection is a very time and resource consuming job. The correct mix of recruitment strategies ensures the selection of right person with optimum utilization of resources and minimum wastage of efforts thereby adding significant value to the organization. References Allen, D. B., Mahto, R. V. Otondo, R. F. (2007). Web-based recruitment: Effects of information, organizational brand, and attitudes toward a web site on applicant attraction. Journal of Applied Psychology, 92(6), 1696-1708. Armstrong, M., (2010). Handbook on Human Resource Management Practices. 11th ed. London: Kogan Page Publisher. Bohlander, W. G. Snell, S., (2010). Managing Human Resources. Cengage Learning. Breaugh, A. J. (2009). Recruiting and Attracting Talent. Retrieved from: https://www.shrm.org/india/hr-topics-and-strategy/talent-acquisition-and-people-flows/sourcing-and-recruiting-external-and-internal/Documents/1109%20Recruiting%20EPG-%20Final.pdf. Durai Pravin. (2010). Human Resource Management. Pearson Education. Gardner, T. M. (2005) Interfirm Competition for Human Resources: Evidence from the Software Industry. Academy of Management Journal, 48(2), 237-256. Headworth, A. (2015). Social Media Recruitment: How to Successfully Integrate Social Media into Recruitment Strategy. Kogan Page Publishers. Karim, R. M. (2013). Recruitment Selection: Psychometric and Social perspective model. GRIN Verlag. Landy, J. F. Conte, M. J. (2010). Work in the 21st Century:An Introduction to Industrial and Organizational Psychology. John Wiley Sons. Levine, S. (2012). How Singapore Airlines Keeps Its Brand Strong In An Age Where Everybody Hates Flying. Business Insider. Retrieved from: https://www.businessinsider.com/how-singapore-airlines-keeps-its-brand-strong-in-an-age-where-everybody-hates-flying-2012-2?IR=T. MartinRoll. (2014). Singapore Airlines An excellent, iconic Asian brand. Retrieved from: https://martinroll.com/resources/articles/asia/singapore-airlines-an-excellent-asian-brand/. OMeara, B. (2013). The Handbook of Strategic Recruitment and Selection: A Systems Approach. Emerald Group Publishing. Taylor, S. (2010). Resourcing and Talent Management. London: Chartered Institute of Personnel and Development.